landing pages
Campaign arrival points
Landing pages are standalone web pages designed to receive visitors from a specific source—an ad, email campaign, or search result—and prompt a single action: signing up, purchasing, or downloading.
Unlike regular website pages, they strip away navigation and distractions to focus attention on one conversion goal.
The marketing team tested three different landing pages to see which generated more signups.
- conversion rateProportion completing desired action
- call to actionPrompt urging immediate response
- formShape or document
- click-through ratePercentage of viewers selecting
- heatmapsColor-coded data visualizations
traffic · entry point · link · optimization · analytics · personalization · squeeze · A/B testing · headline · usability · customer journey · campaigns · responsive design · mobile first · value proposition · front doors · lead generation · signup
- graphic designlogo, font, typography, layout, color
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- web servicesweb browser, browser, search engine, web server, streaming service
- analyticsanalytics, metrics, dashboards, KPI, dashboard
- digital assetscryptocurrency, websites, Bitcoin, apps, mobile app
- digital marketingSEO, SEM, lead generation, conversion rate, organic traffic