BOGO

Retail doubling offer

BOGO is retail shorthand for "buy one, get one"—a promotion where purchasing one item earns you a second free or at a discount: The pharmacy has a BOGO on vitamins this week.

Sometimes expanded to BOGO free or BOGO half off.

The term appears in ads and casual speech alike.

retail

deal

Agreement or distribution

sale · offer · clearance · savings · checkout · receipt · cashier · store · shopping · markdown

marketing

campaign

Organized effort toward goal

signage · banner · email · circular · mailer · promo · incentive · conversion · traffic · strategy

consumer

stockpile

Accumulated reserve supply

  • bulkMain mass or size
  • pantryHousehold provisions closet
  • hoardingExcessive accumulation of goods

quantity · multiples · extras · duplicates · share · gift · surplus · overbuying · impulse · splurge

Categories
Opposites
pricing/value

BOGOfull price

Amount without reductions

regular price · MSRP · retail price · premium pricing · list price

promotional strategy

BOGOrationing

Limiting distribution during scarcity

no deal · artificial scarcity

Phrases
Familiarity
Top 100,000
Profile
Mostly American · Positive · Everyday, not technical · Rated G