promoting
Helping something succeed
Promoting is the act of advancing something or someone to a higher position, greater visibility, or wider acceptance.
When you promote an employee, you elevate them to a more senior role; when you promote a product or idea, you publicize it to increase awareness or sales.
She's been promoting her new book on social media.
The word carries a sense of active advocacy—promoting a cause means championing it, working to bring others on board.
Promoting development or growth
- nurturingSupportive care-giving
- encouragingGiving confidence or hope
- developingBecoming more advanced
- supportingBearing or sustaining
growing · incubating · stimulating · nourishing · facilitating · enabling · seeding · germinating
Publicly supporting a cause
- backingAid or sponsorship
- supportingBearing or sustaining
- championingVigorously supporting a cause
- recommendingSuggesting something worth trying
vouching · testimonial · approval · commendation · patronage · espousal · sanction · affirming
Teaching or training someone
- informingConveying facts to another
- enlighteningProviding new understanding
- publicizingMaking information widely known
- highlightingEmphasizing key parts
spotlighting · sensitizing · consciousness-raising · advocating · campaigning · mobilizing · alerting · broadcasting
Promoting goods to consumers
- publicityMedia-driven awareness
- brandingCreating distinctive identity
- commercialPaid broadcast promotion
- billboardLarge outdoor advertising structure
sponsorship · campaign · exposure · reach · impressions · targeting · demographics · tagline
Lifting to higher level
- upgradingImproving to superior version
- raisingLifting or nurturing
- furtheringAiding progress of
- acceleratingIncreasing in speed
fast-tracking · propelling · boosting · uplifting · preferring · positioning · catapulting · leapfrogging
fostering
Promoting development or growth
- nurturingSupportive care-giving
- encouragingGiving confidence or hope
- developingBecoming more advanced
supporting · growing · incubating · stimulating · nourishing · facilitating · enabling · seeding · germinating · tending
advocating
Publicly supporting a cause
- backingAid or sponsorship
- supportingBearing or sustaining
- championingVigorously supporting a cause
recommending · vouching · testimonial · approval · commendation · patronage · espousal · sanction · affirming · praising
educating
Teaching or training someone
- informingConveying facts to another
- enlighteningProviding new understanding
- publicizingMaking information widely known
highlighting · spotlighting · sensitizing · consciousness-raising · advocating · campaigning · mobilizing · alerting · broadcasting · disseminating
marketing
Promoting goods to consumers
- publicityMedia-driven awareness
- brandingCreating distinctive identity
- commercialPaid broadcast promotion
billboard · sponsorship · campaign · exposure · reach · impressions · targeting · demographics · tagline · airtime
elevating
Lifting to higher level
- upgradingImproving to superior version
- raisingLifting or nurturing
- furtheringAiding progress of
accelerating · fast-tracking · propelling · boosting · uplifting · preferring · positioning · catapulting · leapfrogging · graduating
- persuadingpersuading, convincing, urging, coaxing, influencing
- spreading ideasspreading, teaching, sharing, broadcasting, informing
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- advocacypetition, advocating, protest sign, championing, picket sign
- business activitiesmeetings, meeting, hiring, firing, training
- support wordssupport, backing, approval, consent, endorsement
promotingdemoting
Lowering someone's rank
degrading · downgrading · relegating · busting · cashiering
promotinghindering
Creating obstacles to progress
obstructing · impeding · blocking · preventing · thwarting
promotingdisparaging
Expressing negative judgment
denouncing · discouraging · criticizing · condemning · denigrating
- job promotionRise in workplace rank
- self promotionPublicizing your own accomplishments
- sales promotionActivity to increase purchases
- paid promotionAdvertising someone purchased
- cross promotionReciprocal brand advertising
- product promotionMarketing to drive sales