public-relations
Corporate reputation work
Public relations is the professional management of how an organization or individual is perceived by the public.
PR specialists craft messaging, handle media inquiries, and shape narratives during crises or campaigns.
As a modifier, it describes efforts aimed at favorable perception: a public-relations disaster, a public-relations stunt.
The field walks a line between legitimate communication and spin.
Sending written digital communications
- brandingCreating distinctive identity
- positioningArranging in specific locations
- talking-pointsScripted positions for interviews
- spinRapid rotation around axis
narrative · soundbite · optics · framing · campaign · visibility · awareness
News profession practitioner
- reporterOne who gathers news
- interviewFormal questioning session
- pitchFrequency of sound
- headlineNews article title
byline · editorial · newsroom · exclusive · embargo · off-the-record · soundbite · quote
Media relations professional
- spokespersonAuthorized representative communicator
- communicationsExchange of information
- agencyPower to act
- practitionerOne who works regularly
Disgraceful public affair
- apologyStatement acknowledging wrongdoing
- statementExpressed claim or fact
- backlashStrong negative reaction
- controversyProlonged public disagreement
retraction · fallout · cover-up · deflection · response · mitigation · accountability · transparency
Business social accountability framework
- ESGCorporate responsibility framework
- sponsorshipFunded endorsement arrangement
- philanthropyGenerous giving for others
- goodwillKindly, generous spirit
messaging
Sending written digital communications
- brandingCreating distinctive identity
- positioningArranging in specific locations
- talking-pointsScripted positions for interviews
spin · narrative · soundbite · optics · framing · campaign · visibility · awareness
journalist
News profession practitioner
headline · byline · editorial · newsroom · exclusive · embargo · off-the-record · soundbite · quote · attribution
publicist
Media relations professional
- spokespersonAuthorized representative communicator
- communicationsExchange of information
- agencyPower to act
scandal
Disgraceful public affair
- apologyStatement acknowledging wrongdoing
- statementExpressed claim or fact
- backlashStrong negative reaction
controversy · retraction · fallout · cover-up · deflection · response · mitigation · accountability · transparency · press-conference
CSR
Business social accountability framework
- ESGCorporate responsibility framework
- sponsorshipFunded endorsement arrangement
- philanthropyGenerous giving for others
public-relationsadvertising
Paid promotional communication
direct marketing · hard sell · sales promotion · propaganda · sales pitch
public-relationsbrutal honesty
Unsparing directness in speech
unvarnished truth · no spin · candor · transparency · whistleblowing
public-relationsinternal affairs
Officers investigating officers
employee relations · behind-the-scenes · private correspondence
public, publicly, publics, publication, publications, publish, publisher, publishers, publishing