product promotion
Advertising a good
Product promotion is the set of activities businesses use to increase awareness and sales of their goods or services—advertising, discounts, free samples, sponsorships, and the like.
The company launched an aggressive product promotion campaign before the holidays.
Marketing departments distinguish product promotion from brand-building, though the two overlap.
- television commercialsPaid broadcast promotional segments
- upsellingEncouraging costlier purchases
- press releasesFormal announcements for journalists
- brand awarenessPublic familiarity with company
- media outreachEngaging journalists for coverage
branding · cross-selling · loyalty programs · billboards · flyers · referral programs · affiliate marketing · native advertising · influencer partnerships · social media buzz · word of mouth · trade shows · sponsored content · sales pitches · limited time offer · webinars · banner ads · cold calling
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