cross promotion
Brands promoting together
Cross promotion is marketing that advertises one product or brand alongside another, typically when both benefit from the association.
A movie and a fast-food chain might cross-promote, with the restaurant featuring movie characters while the film's ads mention the restaurant: The two companies agreed to cross-promote during the summer blockbuster season.
The noun is cross-promotion; the adjective cross-promotional.
- partnershipShared business arrangement
- collaborationJoint intellectual work
- brandCompany's product line name
- marketingPromoting goods to consumers
- ad campaignPlanned marketing offensive
sponsorship · brand deal · synergy · tie-in · bundle · limited edition · campaign · audience · exposure · reach · social media · leverage · mutual · swap · plug · shoutout · promo code · affiliate
- book promotionbook launch, book tour, book signing, book signings, book trailer
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- event promotionposters, flyers, ads, radio spots, TV spots
- fast foodMcDonald's, Burger King, Wendy's, Taco Bell, KFC
- promotionssale, discount, promos, coupon, deals
- endorsementsendorsement, spokesperson, recommendation, top pick, approval
cross promotionnegative campaigning
Attacking opponents during elections
cross, promotion, cross-promote, promote, promotes, promoted, promoting, promoter, promoters