sales promotion
Discount campaign effort
Sales promotion refers to short-term marketing activities designed to stimulate immediate buying or interest in a product or service.
These include coupons, discounts, free samples, contests, and point-of-sale displays.
Unlike advertising, which builds brand awareness over time, sales promotions aim for quick results: The store ran a sales promotion offering buy-one-get-one deals.
The term covers both consumer-facing tactics and trade promotions aimed at retailers or distributors.
- early bird specialDiscounted meal for dining early
- cashback offersRefunds on retail spending
- couponsRedeemable discount certificates
- pop-up shopsTemporary retail installations
- discountsSubtractions from full price
giveaways · product demonstrations · sponsorships · rebates · loyalty programs · themed parties · sweepstakes · advertising · freebie · trade shows · BOGO · affiliate marketing · rewards · pricing strategy · customer engagement · bargain · influencer partnerships · deal
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
sales promotionfull price
Amount without reductions
list price · retail price · MSRP · premium pricing · price increase
sale, sales, seller, selling, promotion, salesman, salesperson, resale, saleswoman