FAD

Electron-carrying molecule

A fad is something that becomes intensely popular for a short time, then fades: Pet rocks were a fad in the seventies.

Fads are distinguished from trends by their brevity and from fashions by their triviality.

The word carries a note of dismissiveness—calling something a fad suggests it won't last: Is this a fad or here to stay?

trend

craze

Short-lived popular obsession

  • maniaIntense, consuming obsession
  • rageIntense, violent anger
  • hypeExaggerated promotional fanfare

bandwagon · viral · phenomenon · sensation · buzz · novelty · passing · short-lived · fleeting · popularity

biochemistry

coenzyme

Enzyme's nonprotein helper molecule

vitamin B2 · oxidation · reduction · dehydrogenase · mitochondria · metabolism · cofactor

diet

keto

High-fat, low-carb regimen

detox · gluten-free · low-carb · intermittent fasting · raw food · grapefruit diet · crash diet · elimination · superfood · restrictive

fashion

bell-bottoms

Flared-leg trousers

platform shoes · mood rings · pet rocks · Crocs · fidget spinners · loom bands · Tamagotchi · slap bracelets · jelly shoes · tie-dye

Categories
Opposites
duration/permanence

FADtradition

Custom passed through generations

classic · institution · staple · mainstay · fixture

depth/substance

FADmovement

Change in position

revolution · paradigm shift · sea change

scope of adoption

FADnorm

Accepted behavioral standard

convention · custom · universal standard · standard · tradition

Phrases
Family

fads, faddish, faddy, faddist, faddism, faddists

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G