fads

Brief cultural obsessions

Fads are passing enthusiasms—trends that catch on quickly and fade just as fast.

Pet rocks, fidget spinners, dance crazes: each dominated briefly, then vanished.

The word carries a dismissive edge, implying the interest is shallow or fleeting: Is this a genuine movement or just another fad?

Fad diets promise quick results but rarely last.

style

fashion

Current popular trend

fashionable · hip · cool · must-have · craze · look · aesthetic · retro · vintage · throwback

craze

mania

Intense, consuming obsession

  • obsessionPersistent, intrusive preoccupation
  • hysteriaUncontrollable emotional excess
  • feverElevated body temperature

rage · enthusiasm · buzz · whim · infatuation · novelty · gimmickry · contagion · bandwagon · hype

collective

groupthink

Conformity-driven poor decisions

following · masses · copycat · lemming · sheep · mob · FOMO · influencer · viral · trendsetter

fleeting

ephemeral

Lasting very briefly

passing · momentary · impermanent · transient · volatile · evanescent · vanishing · fleeting · brief · quick

trend

zeitgeist

Era's dominant mentality

  • voguePrevailing popular style
  • waveOscillating motion through medium
  • movementChange in position

popularity · mainstream · momentum · shift · emergence · adoption · diffusion · influence · forecasting · trajectory

Categories
Opposites
temporal duration

fadstraditions

Long-established customs passed down

classics · mainstays · staples · institutions · perennials

cultural depth

fadstraditions

Long-established customs passed down

customs · rituals · institutions · folkways · mores

stability vs. volatility

fadsconstants

Unchanging fixed values

fundamentals · norms · standards · bedrock · anchors

Phrases
Family

fad, faddish, faddy, faddist, faddism, faddists, faddishness

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G