spot ads

Short broadcast advertisements

Spot ads are brief commercials purchased for specific time slots on radio or television, as opposed to sponsoring entire programs.

The term comes from buying particular "spots" in the broadcast schedule: The campaign ran spot ads in swing states during the evening news.

Spot advertising allows targeted placement by time, market, or audience demographic.

Related

radio · jingles · airtime · breaks · slots · promotions · marketing · sponsors · interruptions · thirty-seconds · primetime · time slot · local · national · voiceover · catchy · taglines · call to action

Opposites
advertising format duration

spot adsinfomercials

Long-form television advertisements

advertorials · branded content · native advertising · product placement · native content

advertising placement strategy

spot adssponsorship

Funded endorsement arrangement

guerrilla marketing

commercial vs. non-commercial content

spot adspublic service announcements

Free broadcasts promoting civic welfare

organic content · news coverage

Family

spot, ad, spots, ads, spotted, spotting, spotty, spotter, spotless

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Rated G