radio spots
Aired promotional messages
Radio spots are short advertisements broadcast on radio, typically lasting fifteen to sixty seconds.
The term comes from the idea of a specific slot or position in the broadcast schedule.
Advertisers buy spots during programs with their target demographic: We're running radio spots on the morning drive-time shows.
Also called radio ads or simply spots.
- billboardsLarge outdoor advertisements
- voiceoverOff-screen recorded speech
- jinglesBrief advertising melodies
- bumpersVehicle collision cushions
- thirty-secondOrdinal for thirty-two
fifteen seconds · drive time · syndication · airtime · copywriting · sound effects · target audience · brand awareness · scriptwriting · on the air · podcasting · campaign strategy · digital ads · ad buy · listeners · soundbites · commercial breaks · paid programming
- Local Advertisinglocal ads, billboards, print ads, flyers, local newspapers
- Music Marketingmusic videos, TV spots, streaming ads
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- event promotionposters, flyers, ads, TV spots, social media
- publicitypublicity, PR, press conference, publicist, press release
- broadcast advertisingTV commercials, commercials, ad spots, TV spots, airtime
radio spotstelevision commercials
Paid broadcast promotional segments
TV spots · print ads · billboard advertising · magazine ads · television advertising
radio spotsinfomercials
Long-form television advertisements
product placement · native advertising · advertorials · sponsorship deals
radio spotsnews coverage
Journalistic attention to events
press coverage · word of mouth · public service announcements