radio spot

Aired commercial message

A radio spot is a short advertisement broadcast on radio, typically 15 to 60 seconds long.

The term comes from the idea of a specific slot or position in the broadcast schedule.

We bought several radio spots during morning drive time.

The format applies to other media too: a TV spot, a campaign spot.

Related

broadcast · thirty-second · audio clip · announcer · station · AM · FM · frequency · dial · call sign · static · dead air · voiceover · sponsor · promo · bumper · drive-time · prime time

Categories
Opposites
broadcast medium

radio spotTV spot

Paid broadcast commercial

billboard · newspaper ad · magazine ad · TV ad · digital ad

advertising format length/type

radio spotinfomercial

Extended TV sales broadcast

sponsorship · product placement · native advertising

paid vs. organic content

radio spotradio programming

Scheduled broadcasts on airwaves

radio show · news segment · radio journalism · public service announcement · organic content

Family

radio, spot, radios, spots, spotted, spotting, spotter, spotters, spotless

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Top 500,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G