post-roll
Following the content
Post-roll is advertising that plays after video content ends, as opposed to pre-roll (before) or mid-roll (during).
The term comes from digital video platforms where ads are programmatically inserted: The post-roll ad played after the tutorial finished.
Post-roll ads typically have lower engagement since viewers often navigate away once content concludes.
Promotional message
- video adPromotional moving-picture clip
- commercialPaid broadcast promotion
- skippableAble to be omitted
- CPMRate per mille
impression · click-through · monetization · YouTube · programmatic · inventory · completion rate · overlay
Units toward graduation
- end screenClosing visual segment
- outroSong's closing section
- call-to-actionUrging audience response
- subscribe buttonOpt-in interface element
end card · annotation · playlist · logo · watermark · branding · closing · fade-out
ad
Promotional message
- video adPromotional moving-picture clip
- commercialPaid broadcast promotion
- skippableAble to be omitted
CPM · impression · click-through · monetization · YouTube · programmatic · inventory · completion rate · overlay · bumper
credits
Units toward graduation
- end screenClosing visual segment
- outroSong's closing section
- call-to-actionUrging audience response
subscribe button · end card · annotation · playlist · logo · watermark · branding · closing · fade-out · CTA