native ad
Camouflaged sponsored content
A native ad is an advertisement designed to blend seamlessly with the surrounding content, matching the visual style and format of the platform where it appears.
Unlike banner ads or pop-ups, native ads look like regular articles, posts, or recommendations: The sponsored story was a native ad for a mattress company.
They're typically labeled "sponsored" or "promoted" but are meant to feel less intrusive than traditional advertising.
- sponsoredFinancially supported an endeavor
- sponsored contentPaid promotional material
- contentWhat something contains
- brandedMarked by hot iron
- paid partnershipCompensated promotional arrangement
seamless · feed · article · promotion · advertorial · clickbait · organic · editorial · disguised · scroll · integration · placement · recommendation · widget · publisher · engagement · influencer · disclosure
- advertisingad, ads, ad campaign, ad campaigns, promotional campaign
- publicitypublicity, PR, press conference, publicist, press release
- fashion marketingfashion model, fashion photographer, fashion shoot, fashion show, fashion spread
- promo materialsflyer, brochure, pamphlet, booklet, leaflet
- ad copyheadline, tagline, slogan, body copy, call to action
- Online Adsbanner ad, display ad, pop-up, ad placement, skyscraper
native adbanner ad
Online promotional display strip
display ad · pop-up ad · banner · pop-under
native adorganic content
Non-sponsored online material
user-generated content · genuine article · independent journalism
native, natives, natively, nativity, nation, national, nationally, nationalism, nationalist