preroll

Before the content

A preroll is a pre-rolled marijuana cigarette, purchased ready to smoke rather than rolled by the user: I grabbed a couple prerolls from the dispensary.

In digital advertising, a preroll is a video advertisement that plays before the main content: You have to sit through a fifteen-second preroll before the video starts.

video

intro

Brief opening section

stream · queue · autoplay · thumbnail · content · player · skip · countdown · sequence · render

cannabis

joint

Shared by multiple parties

  • spliffCannabis cigarette, slang
  • coneTapered solid, circular base
  • paperPressed pulp for writing

filter · crutch · dispensary · indica · sativa · hybrid · flower · grinder · tray · twist

advertisement

commercial

Paid broadcast promotion

bumper · sponsor · midroll · postroll · interstitial · monetization · CPM · impression · click-through · branded

drums

snare

Device for catching prey

warm-up · groove · beat · pattern · practice · technique · timing · tempo · rhythm · coordination

Categories
Opposites
ad placement timing

prerollpostroll

Advertisement after video content

midroll · post-roll · mid-roll

ad format type

prerollbanner ad

Online promotional display strip

display ad · sponsored content · pop-up ad · native advertising · native ad

preparation state

prerollshake

Trembling or blended treat

bud · rolling tobacco · loose leaf · roll-your-own · unrolled

Family

prerolls, prerolled

Familiarity
Top 1,000,000
Profile
Used worldwide · Concrete · Rated PG-13