podcast ad
Mid-episode sales pitch
A podcast ad is a commercial message embedded in a podcast episode, typically read by the host or inserted as prerecorded audio.
These ads often appear at predictable points—the beginning (pre-roll), middle (mid-roll), or end (post-roll).
Host-read ads tend toward conversational pitches: This episode is brought to you by...
The format's intimacy makes listeners more receptive than to traditional advertising.
- sponsorFunder of activities
- promoBrief publicity piece
- promo codeDiscount-unlocking character string
- midrollAdvertisement interrupting streaming content
- prerollAd before video starts
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- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- promo materialsflyer, brochure, pamphlet, booklet, leaflet
- Touchpointsemail, phone call, website, chat, live chat
- ad inventoryairtime, avails, spot, time slot, ad buy
- Audio Advertisingjingle, radio spot, TV spot, promo, bumper