CTA

Button urging action

CTA is an abbreviation for call to action—a prompt designed to elicit an immediate response from an audience: Every landing page needs a clear CTA.

In marketing and web design, CTAs are typically buttons or links urging users to subscribe, buy, or learn more.

CTA also stands for the Chicago Transit Authority.

marketing

button

Disc through a hole

clickBrief sharp noise
signupAct of enrolling
subscribeCommit to regular receipt

register · convert · conversion · landing · banner · popup · headline · copy · engagement · leads

activism

donate

Give to charity

volunteerUnpaid willing participant
petitionFormal written appeal
rallyGathering for a cause

mobilize · advocate · campaign · organize · pledge · commit · support · endorse · grassroots · march

transit

Chicago

Major Illinois metropolis

busLarge passenger vehicle
trainRail vehicle or instruct
LTwelfth character, or fifty

rail · fare · station · platform · route · schedule · commuter · passenger · transfer · line

Opposites

engagement intent

Main text of document

decorative element · boilerplate · disclaimer · fine print · whitespace

urgency and directness

Non-aggressive sales technique

educational content · subliminal messaging · indirect approach · thought leadership · native advertising

Familiarity: Top 1,000,000
Profile: Mostly American · Timeless · Rated G