persona
Adopted social self
A persona is a character or role someone presents to others, often distinct from their private self.
The word suggests deliberate self-presentation: Her public persona is warm and approachable.
In psychology, particularly Jung's, the persona is the social mask concealing one's inner nature.
In marketing and design, a persona is a fictional user profile representing a target audience: We created three buyer personas for the campaign.
Deceptive outward appearance
- pretenseDeceptive outward show
- guiseExternal manner shown
- frontForward-facing side
- false selfProtective psychological mask
deception · masquerade · charade · veneer · illusion · concealment · disguise · camouflage
One who portrays characters
- characterNature, symbol, or role
- rolePosition or part
- costumeClothing for portrayal
- stageRaised performance platform
drama · script · dialogue · monologue · performance · audition · rehearsal · director
One's own being
- individualityUnique personal character
- authenticityQuality of being genuine
- selfhoodIndividual identity, personhood
- egoOne's self-image
self-concept · self-image · self-presentation · public self · private self · true self · identity · character
Digital user representation
- profileSide-facing outline
- usernameAccount identification string
- handlePart for gripping
- screen nameOnline identity alias
online identity · alt · sockpuppet · catfish · anonymity · pseudonym · influencer · brand
Digital user representation
- profileSide-facing outline
- demographicStatistical population category
- scenarioPostulated event sequence
- user researchInvestigating audience needs systematically
stakeholder · customer · segment · target audience · prototype · UX · marketing · archetype
facade
Deceptive outward appearance
false self · deception · masquerade · charade · veneer · illusion · concealment · disguise · camouflage · affectation
actor
One who portrays characters
stage · drama · script · dialogue · monologue · performance · audition · rehearsal · director · cast
self
One's own being
- individualityUnique personal character
- authenticityQuality of being genuine
- selfhoodIndividual identity, personhood
ego · self-concept · self-image · self-presentation · public self · private self · true self · identity · character · temperament
avatar
Digital user representation
screen name · online identity · alt · sockpuppet · catfish · anonymity · pseudonym · influencer · brand · social media
avatar
Digital user representation
- profileSide-facing outline
- demographicStatistical population category
- scenarioPostulated event sequence
user research · stakeholder · customer · segment · target audience · prototype · UX · marketing · archetype · behavioral pattern
hero
One admired for courage
outlaw · jester · lover · caregiver · ruler · creator · innocent · sage · magician · explorer
- brandingbrand identity, brand, brand equity, taglines, logos
- self-conceptself-image, self-esteem, self-perception, self-awareness, self-identity
- parts of selfego, id, superego, psyche, soul
- identityidentity, self, selfhood, self-expression, self-image
- personalitytrait, temperament, traits, character, disposition
- avatar customizationprofile picture, username, screen name, gamertag, handle
personatrue self
One's genuine identity
authentic self · real self · inner self · essence · authenticity
personaprivate self
One's concealed inner identity
inner life · hidden self · secret self · interior · interiority
personashadow
Light blocked by object
shadow self · anima · animus · unconscious · id
- in personBodily present somewhere
- personal spaceComfort distance around oneself
- a personOne human being
- first personGrammatical self-reference perspective
- personal essaysNonfiction exploring the author's life
- missing personUnlocated person sought by authorities
person, personal, personality, impersonal, personify, impersonate, personage, impersonator, impersonation