testimonials

Written customer endorsements

Testimonials are statements praising or recommending something, typically a product, service, or person's character.

Companies collect customer testimonials for advertising: The website features glowing testimonials from satisfied users.

In professional contexts, a testimonial may be a formal letter attesting to someone's qualifications or conduct.

The word often carries a whiff of marketing—testimonials are selected for their enthusiasm, not their balance.

credibility

trustworthiness

Quality of being reliable

authenticityQuality of being genuine
reliabilityConsistent, predictable performance
believabilityCapacity to seem true

genuineness · sincerity · honesty · integrity · proof · verification · validation · substantiation · corroboration · dependability

praise

commendation

Formal expression of approval

accoladeExpression of high esteem
kudosPraise and honor
tributeOffering of respect

compliment · recognition · applause · appreciation · gratitude · rave · glowing review · five-star · acclaim · positive feedback

narrative

stories

Accounts or building levels

anecdotesBrief amusing accounts
accountsRecords of transactions
experiencesEvents personally lived through

recollections · narratives · tales · vignettes · case studies · success stories · episodes · before-and-after · transformation · journey

endorsement

recommendation

Advised course of action

advocacyPleading for a cause
backingAid or sponsorship
supportTo uphold or sustain

approval · promotion · sponsorship · affirmation · championing · patronage · vouching · referral · plug · word-of-mouth

review

feedback

Returned response data

evaluationDetermining worth or quality
assessmentFormal evaluation of worth
ratingAssigned evaluative score

critique · opinion · commentary · remarks · appraisal · star rating · score · judgment · response · impression

format

quote

Repeated words from another

case studyResearched particular instance
interviewFormal questioning session
survey responseAnswer to questionnaire

screenshot · social media post · letter · audio clip · headshot · attribution · byline · caption

Categories

celebrity marketingendorsement deals, brand ambassadors, sponsorships, brand partnerships, paid posts
shopping aidsbuying guides, price tags, consumer reports, catalogs, flyers
submissionssubmit, query letter, application, entry, request
broadcast advertisingTV commercials, radio spots, commercials, ad spots, spot ads
Customer Engagementloyalty programs, customer loyalty, customer retention, retention, brand loyalty
Sales Presentationpitch deck, pitch, elevator pitch, sales pitch, demo

Opposites

valence/sentiment

testimonialscomplaints

Expressions of discontent

criticisms · grievances · condemnations · denunciations · pans

authenticity/source

testimonialsself-promotion

Publicizing one's own merits

advertisements · disclaimers · propaganda · warnings · caveats

communicative function

testimonialsaccusations

Claims of fault

indictments · warnings · smear campaigns · defamation · slander

Phrases

fake testimonialsFraudulent endorsements posing as real
testimonial evidenceProof from oral statements

Family

Familiarity: Top 100,000
Profile: Used worldwide · Timeless · Everyday, not technical · Rated G