persuader

One who sways

A persuader is a person or thing that convinces someone to do or believe something.

The word often carries an edge—a persuader may be a weapon used to coerce: a gun, a club, a blackjack.

He pulled out his persuader and the conversation took a different turn.

advocate

lobbyist

Paid legislative influencer

spokesperson · ambassador · champion · promoter · evangelist · crusader · booster · supporter · agitator · propagandist

coercer

enforcer

One who ensures compliance

arm-twister · blackmailer · extortionist · threatener · manipulator · browbeater · bulldozer · steamroller · hard-sell · ultimatum

negotiator

mediator

Neutral conflict resolver

peacemaker · go-between · intermediary · broker · conciliator · bargainer · dealmaker · intercessor · liaison · envoy

rhetoric

oratory

Formal eloquent discourse

  • eloquencePersuasive verbal grace
  • logosBrand identification symbols
  • ethosCollective moral character

pathos · discourse · argumentation · dialectic · sophistry · propaganda · polemic · forensics · demagoguery · articulation

logic

argument

Reasoned case or dispute

facts · logic · validity · credibility · plausibility · conviction · veracity · demonstration · rationale · justification

charm

charisma

Magnetic personal appeal

smooth-talking · winning · disarming · magnetic · captivating · beguiling · ingratiating · flattery · sweet-talk · coaxing

weapon

blackjack

Card game to twenty-one

sap · nightstick · cudgel

Categories
Opposites
influence role

persuaderbystander

One who observes nearby

onlooker · fence-sitter · resister · observer · holdout

communicative intent

persuaderdissuader

One who advises against

discourager · disenchanter · demotivator · deflector · blocker

rhetorical function

persuaderdissuader

One who advises against

discourager · opponent · skeptic · naysayer · devil's advocate

Family

persuade, persuaded, persuading, persuadable, persuades, unpersuaded, persuaders, unpersuadable

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Used worldwide · Timeless · Everyday, not technical · Rated G