ad slot
Bought broadcast moment
An ad slot is a designated space where an advertisement can appear—on a webpage, in a broadcast schedule, or within an app.
Publishers sell ad slots to advertisers, often through automated bidding systems.
Prime slots command higher prices: The Super Bowl ad slots sold out months in advance.
In digital contexts, ad slots load dynamically based on user data and auction results.
- bannerDisplayed strip with message
- impressionEffect on the mind
- inventoryCatalog of held assets
- placementPutting somewhere specific
- above the foldVisible without scrolling
billboard · display · click · click through · revenue · CPM · publisher · sidebar · leaderboard · popup · preroll · midroll · prime time · exchange · auction · programmatic · targeting · interstitial
- advertisingpromotional campaign, campaign, commercial, commercials, TV commercial
- broadcast termsprimetime, commercial, radio spot, TV spot, interview
- time slotsbooking window, prime time, primetime, air time, airtime
- programmatic advertisingbidder, DSP, impression, auction, CPM
ad slotprogramming
Writing software instructions
organic content · user-generated content · news segment · editorial column · native content
ad slotpremium content
ad, slot, ads, slots, slotted, slotting, advertise, advertisement, advertising