target audience
Who it's for
A target audience is the specific group of people a message, product, or creative work is intended to reach.
Marketers identify target audiences by demographics, interests, or behaviors: The target audience for this campaign is women aged 25-40.
Writers and filmmakers also consider their target audience when making creative decisions.
The term implies deliberate focus—not everyone, but the people most likely to respond.
Organized effort toward goal
- brandingCreating distinctive identity
- segmentationDivision into sections
- reachExtend to touch
- awarenessState of perceiving reality
conversion · retention · engagement · analytics · metrics · personalization · advertising · promotion
One who acquires things
- shopperOne who purchases goods
- clienteleCollective body of customers
- customerBuyer of goods
- purchaserOne who buys something
user · subscriber · patron · end-user · brand loyalty · customer service · user experience · consumer behavior
People deeply into something
- aficionadosArdent, knowledgeable enthusiasts
- connoisseursExpert judges of quality
- devoteesPassionate adherents
- subcultureGroup with alternative norms
hobbyists · specialists · insiders · collectors · purists · superfans · boutique · tailored
Duration of existence
- genderSocial identity category
- incomeRegular monetary receipts
- educationSystematic development of mind
- ethnicityShared cultural heritage group
occupation · generation · millennials · seniors · teens · adults · children · families
campaign
Organized effort toward goal
- brandingCreating distinctive identity
- segmentationDivision into sections
- reachExtend to touch
awareness · conversion · retention · engagement · analytics · metrics · personalization · advertising · promotion · influencer
buyer
One who acquires things
purchaser · user · subscriber · patron · end-user · brand loyalty · customer service · user experience · consumer behavior · purchasing power
enthusiasts
People deeply into something
- aficionadosArdent, knowledgeable enthusiasts
- connoisseursExpert judges of quality
- devoteesPassionate adherents
subculture · hobbyists · specialists · insiders · collectors · purists · superfans · boutique · tailored · underserved
age
Duration of existence
- genderSocial identity category
- incomeRegular monetary receipts
- educationSystematic development of mind
ethnicity · occupation · generation · millennials · seniors · teens · adults · children · families · nationality
- market strategymarket position, competitive advantage, differentiation, value proposition, unique selling point
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- social mediaposts, post, influencer status, followers, tweet
- audiencesviewers, listeners, spectators, watchers, podcast listeners
- campaigningcandidate, campaign signs, canvassing, campaign manager, fundraising
- translationtranslator, literal translation, literary translation, free translation, French translation
target audiencegeneral public
People as a whole
mass audience · everyone · general population · mainstream audience · the masses
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