multichannel

Many routes simultaneously

Multichannel describes systems or approaches that use multiple channels simultaneously or in coordination.

In marketing, a multichannel strategy reaches customers through various platforms—stores, websites, apps, social media: Their multichannel campaign boosted sales across all touchpoints.

In audio, multichannel refers to sound systems with more than two channels, like surround sound setups.

media

broadcast

Transmitted media signal

podcasts · cable · satellite · networks · syndication · digital · print · display · video · audio

audio

stereo

Two-channel audio system

speakers · output · input · signal · routing · panning · faders · equalizer · soundboard · DAW

technology

integration

Combining into a whole

automation · API · synchronization · data · CRM · dashboard · infrastructure · scalability · tracking · routing

marketing

omnichannel

Integrated across all platforms

outreach · engagement · retargeting · segmentation · personalization · funnel · conversion · messaging · audience · reach

distribution

retail

Sales to end users

storefronts · marketplace · fulfillment · logistics · supply-chain · inventory · point-of-sale · brick-and-mortar · online · catalog

communication

email

Digital written communication

  • SMSMobile text protocol
  • chatInformal verbal exchange
  • phoneHandheld communication device

in-app · voice · video · messaging · correspondence · outbound · inbound · response · feedback · dialogue

Categories
Opposites
channel quantity

multichannelmono

Single, as prefix

single-stream · monophonic · unitary · singular

integration/unification

multichannelomnichannel

Integrated across all platforms

unified · integrated · seamless · consolidated

distribution complexity

multichannelunified

Combined into one

consolidated · centralized · streamlined · simplified

Family

channel, multiply, multiple, channels, multiplication, multiplying, channeling, multiplicity, multimedia

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Rated G