brick-and-mortar

Not online retail

Brick-and-mortar describes physical business locations as opposed to online or digital operations: a brick-and-mortar store, brick-and-mortar retailers.

The term became common with the rise of e-commerce, distinguishing traditional storefronts from websites.

Some businesses combine both: They started online but opened brick-and-mortar locations.

traditional

established

Formally set up

heritage · legacy · enduring · long-standing · old-fashioned · venerable · in-person · face-to-face · hands-on · tried-and-true

commercial

lease

Temporary use contract

  • tenantOne who rents property
  • landlordProperty owner renting out
  • rentPayment for temporary use

zoning · commercial property · real estate · location · storefront · retail space · occupancy · square footage · plaza · strip mall

physical

tangible

Perceptible by touch

structure · storefront · facade · edifice · masonry · construction · solid · material · substantial · permanent

retail

shopping

Acquiring goods at retailers

inventory · checkout · cashier · shelves · aisles · salesfloor · counter · fitting room · shopping cart · point-of-sale

storefront

signage

Posted public displays

doorway · facade · marquee · neon sign · mannequin · canopy · shutter · shopfront · street corner · high street

local

mom-and-pop

Small owner-operated enterprise

community · independent · boutique · artisanal · shopkeeper · proprietor · local · entrepreneur · patronage · regular customers

Categories
Opposites
business location/presence

brick-and-mortaronline

Network-connected state

e-commerce · digital · virtual · web-based · internet-based

tangibility of commercial space

brick-and-mortarvirtual

Existing in effect, not fact

cyberspace · online marketplace · intangible · ethereal

tangibility and permanence

brick-and-mortarvirtual

Existing in effect, not fact

digital · intangible · ephemeral · cloud-based · paperless

Family

brick, bricks, mortar, brickwork, bricklayer, bricked, bricking, bricklaying, mortarboard

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G