in-app
Inside the program
In-app describes features, purchases, or actions that occur within a mobile application rather than through a web browser or external interface.
In-app purchases let users buy additional content or features while using the app.
In-app advertising displays ads during use.
The game offers in-app upgrades for a few dollars.
Formal notice given
- tutorialInstructional step-by-step guide
- settingsAdjustable device parameters
- navigationDetermining position and course
- menuList of available dishes
onboarding · widget · interface · toolbar · popup · modal · banner · dashboard
Minor digital goods payment
- buyObtain through payment
- paymentFulfilling a financial obligation
- subscriptionPaid recurring access
- unlockOpen a secured closure
premium · coins · gems · upgrade · freemium · paywall · consumable · bundle
Online promotional display strip
- interstitialRelating to small gaps
- native adAdvertising resembling regular articles
- impressionEffect on the mind
- click-throughActivating a hyperlink
targeting · frequency · placement · sponsor · promotion · revenue · mediation · opt-out
Informal verbal exchange
- supportTo uphold or sustain
- helpdeskTechnical assistance service
- chatbotConversational AI program
- notificationFormal notice given
inbox · alert · prompt · dialogue · feedback form · survey · push · announcement
notification
Formal notice given
- tutorialInstructional step-by-step guide
- settingsAdjustable device parameters
- navigationDetermining position and course
menu · onboarding · widget · interface · toolbar · popup · modal · banner · dashboard · search
microtransaction
Minor digital goods payment
- buyObtain through payment
- paymentFulfilling a financial obligation
- subscriptionPaid recurring access
unlock · premium · coins · gems · upgrade · freemium · paywall · consumable · bundle · storefront
banner ad
Online promotional display strip
- interstitialRelating to small gaps
- native adAdvertising resembling regular articles
- impressionEffect on the mind
click-through · targeting · frequency · placement · sponsor · promotion · revenue · mediation · opt-out · personalization
chat
Informal verbal exchange
notification · inbox · alert · prompt · dialogue · feedback form · survey · push · announcement · broadcast
in-appweb-based
Accessible via internet browser
external · physical · in-store · standalone · on-site
in-appcloud-based
Stored on remote servers
server-side · desktop · standalone · SaaS
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