direct-to-consumer
Skipping the middleman
Direct-to-consumer describes products or services sold straight from the manufacturer to the buyer, bypassing traditional retail channels: direct-to-consumer mattress brands, a direct-to-consumer streaming service.
Often abbreviated DTC.
The model gained prominence with internet commerce, allowing companies to control pricing, branding, and customer relationships without middlemen.
Removing middlemen from transactions
- marginEdge of a page
- middlemanAgent linking two parties
- vertical integrationOwning multiple production stages
- CasperNorth Platte settlement
startup · venture capital · scaling · bootstrapped · disruption · Amazon · pricing power · supply chain
E-commerce website builder
- websiteOnline page collection
- checkoutPayment completion process
- subscription boxRegular curated product delivery
- landing pageEntry point for websites
dropshipping · fulfillment · product page · payment gateway · unboxing · shipping · returns · customer portal
Paid platform promotions
- influencerPerson with promotional reach
- brand awarenessPublic familiarity with company
- InstagramPhoto-sharing social platform
- customer acquisitionWinning new paying clients
retargeting · viral · testimonial · user-generated content · brand story · engagement · conversion rate · click-through
Recounting events aloud
- authenticityQuality of being genuine
- transparencyState of being see-through
- mission-drivenGuided by core purpose
- sustainableAble to endure long-term
artisanal · curated · minimalist · millennial · aesthetic · packaging · identity · values
Systematic examination of datasets
- personalizationTailoring to individual needs
- segmentationDivision into sections
- feedback loopSelf-modifying cyclical process
- A/B testingComparing two variants' performance
CRM · preferences · surveys · reviews · churn · attribution · pixel · cookie
disintermediation
Removing middlemen from transactions
- marginEdge of a page
- middlemanAgent linking two parties
- vertical integrationOwning multiple production stages
Casper · startup · venture capital · scaling · bootstrapped · disruption · Amazon · pricing power · supply chain · manufacturer
Shopify
E-commerce website builder
- websiteOnline page collection
- checkoutPayment completion process
- subscription boxRegular curated product delivery
landing page · dropshipping · fulfillment · product page · payment gateway · unboxing · shipping · returns · customer portal · mobile app
social media ads
Paid platform promotions
- influencerPerson with promotional reach
- brand awarenessPublic familiarity with company
- InstagramPhoto-sharing social platform
customer acquisition · retargeting · viral · testimonial · user-generated content · brand story · engagement · conversion rate · click-through · affiliate
storytelling
Recounting events aloud
- authenticityQuality of being genuine
- transparencyState of being see-through
- mission-drivenGuided by core purpose
sustainable · artisanal · curated · minimalist · millennial · aesthetic · packaging · identity · values · community
analytics
Systematic examination of datasets
- personalizationTailoring to individual needs
- segmentationDivision into sections
- feedback loopSelf-modifying cyclical process
A/B testing · CRM · preferences · surveys · reviews · churn · attribution · pixel · cookie · database
- distributiondistribution, distributors, distributor, allocation, allotment
- E-commerce historydot-com boom, dot-com bust, online auctions, shopping carts, Amazon Prime
- health adsdrug ads, pharmaceutical ads, medical ads, prescription ads, pharmacy ads
- local foodlocal produce, local farms, farmers market, farmers markets, farm-to-table
- produce shoppinggrocery store, supermarket, farmers market, fruit stand, vegetable stand
direct-to-consumerwholesale
Bulk sales to merchants
B2B · retail · business-to-business · wholesale distribution · franchised
direct-to-consumerindirect
Not straight or immediate
mediated · intermediated · white-label · private label · OEM
direct, direction, director, indirect, consumer, directed, directing, directory, directive