direct marketing
Consumer contact advertising
Direct marketing is advertising or selling that reaches consumers directly rather than through retail stores or other intermediaries.
It includes techniques like mail-order catalogs, telemarketing, email campaigns, and targeted online ads.
The defining feature is that businesses communicate one-on-one with potential customers, often using databases to personalize their pitch.
The company shifted from television commercials to direct marketing to better track customer responses.
Items sent by post
- catalogsComprehensive itemized lists
- flyersPrinted promotional handouts
- brochuresPrinted promotional materials
- telemarketingPhone-based sales outreach
infomercials · newsletters · postcards · cold calling · door-to-door · shopping channels · mailshots · leaflets
EU data protection law
- opt-outChoose not to participate
- unsubscribeWithdraw from mailings
- privacy policyPersonal information usage statement
- data protectionSecuring sensitive information
Acquiring potential customer contacts
- prospectingSearching for mineral wealth
- customer acquisitionWinning new paying clients
- upsellingEncouraging costlier purchases
- cross-sellingRecommending complementary products
conversion · pipeline · closing · referral programs · loyalty programs · retention · reactivation · ROI
Urging audience response
- response rateProportion who answer
- conversion rateProportion completing desired action
- A/B testingComparing two variants' performance
- reply cardsPreaddressed answer forms
toll-free numbers · landing pages · QR codes · coupon codes · order forms · RSVP · click-through · control group
Division into sections
- demographicsStatistical population characteristics
- mailing listsCollected addresses for broadcasts
- personalizationTailoring to individual needs
- psychographicsConsumer personality-based segmentation
mailers
Items sent by post
- catalogsComprehensive itemized lists
- flyersPrinted promotional handouts
- brochuresPrinted promotional materials
telemarketing · infomercials · newsletters · postcards · cold calling · door-to-door · shopping channels · mailshots · leaflets · canvassing
GDPR
EU data protection law
- opt-outChoose not to participate
- unsubscribeWithdraw from mailings
- privacy policyPersonal information usage statement
lead generation
Acquiring potential customer contacts
- prospectingSearching for mineral wealth
- customer acquisitionWinning new paying clients
- upsellingEncouraging costlier purchases
cross-selling · conversion · pipeline · closing · referral programs · loyalty programs · retention · reactivation · ROI · repeat purchases
call-to-action
Urging audience response
- response rateProportion who answer
- conversion rateProportion completing desired action
- A/B testingComparing two variants' performance
reply cards · toll-free numbers · landing pages · QR codes · coupon codes · order forms · RSVP · click-through · control group · attribution
segmentation
Division into sections
- demographicsStatistical population characteristics
- mailing listsCollected addresses for broadcasts
- personalizationTailoring to individual needs
- marketingadvertising, ad campaign, advertisements, ads, brand strategy
- mail-order business firmscatalogs, order fulfillment, product catalogs, order forms, mailing lists
- marketing termsmarket research, target audience, brand recognition, branding, positioning
- Marketing Topicspublic relations, brand management, market research, personal branding
- Customer Engagementloyalty programs, customer loyalty, customer retention, retention, brand loyalty
direct marketingmass marketing
Undifferentiated consumer outreach
broadcast advertising · mass communication · television advertising · radio advertising · awareness campaigns
direct marketingretail marketing
Promoting products to shoppers
wholesale distribution · dealer networks · affiliate marketing
direct, direction, directly, director, indirect, marketing, directory, directive, redirect