wholesale distribution

Mass merchant supply

Wholesale distribution is the business of buying goods in large quantities from manufacturers and selling them to retailers or other businesses rather than directly to consumers.

Wholesalers serve as intermediaries in the supply chain, warehousing products and breaking bulk shipments into smaller orders: The company handles wholesale distribution for several electronics brands.

Opposites
sales channel model

wholesale distributionretail sales

Store revenue from buyers

direct-to-consumer · retail trade · online retail

directness of supply chain

wholesale distributiondirect-to-consumer

Selling without retail intermediaries

direct sales · disintermediation · vertical integration · farm-to-table

Family

wholesale, distribute, distribution, wholesaler

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Rated G