referral programs
Invite-and-earn schemes
Referral programs are marketing schemes that reward existing customers for bringing in new ones.
A company might offer discounts, cash, or credits when you refer friends who make purchases: I got fifty dollars through their referral program.
The program leverages word-of-mouth—people trust recommendations from people they know more than advertisements.
- word-of-mouthInformation shared through conversation
- headhuntingRecruiting talent from competitors
- loyalty programsSchemes incentivizing repeat patronage
- discountsSubtractions from full price
- cashbackRefund from spending
reciprocity · affiliate marketing · lead generation · warm leads · social proof · free trials · trust-building · conversion rates · gift cards · customer acquisition · brand ambassadors · peer-to-peer networks · talent acquisition · giveaways · advertising · promotional offers · incentive · influencer partnerships
- Growth Marketinggrowth hacking, viral marketing, retention, conversion rate, funnel
- workplacehours, cubicle, desk job, holiday party, desk
- hiringhiring, job, interview, resume, application
- Customer Engagementloyalty programs, customer loyalty, customer retention, retention, brand loyalty
- digital marketingSEO, SEM, lead generation, landing pages, conversion rate
- game marketingtrailers, trailer, gameplay footage, teaser, teasers
referral programscold calling
Unsolicited sales contact
television commercials · billboard advertising · cold outreach · banner ads · telemarketing