retail marketing
Selling to consumers
Retail marketing is the strategies and activities businesses use to attract customers and drive sales in stores or online shopping platforms.
It encompasses pricing, product placement, promotions, advertising, and customer experience—everything designed to move merchandise from shelf to shopper: The company revamped its retail marketing to compete with online giants.
- advertisingPaid promotional communication
- brand awarenessPublic familiarity with company
- brandingCreating distinctive identity
- target audienceIntended recipients of content
- pop-up shopsTemporary retail installations
pricing strategies · product placement · point of sale · loyalty programs · personalization · price · visual merchandising · subscription models · inventory management · community building · foot traffic · customer service · display · shelf space · influencer partnerships · e-commerce platforms · sale · feedback systems