brochures

Folded information sheets

Brochures is the plural of brochure—a small booklet or pamphlet, typically folded, containing promotional or informational material.

Businesses distribute brochures to advertise services; tourist offices stock brochures for local attractions.

I grabbed some brochures from the travel agency.

The word suggests something glossy and designed to persuade.

marketing

pamphlets

Thin informational booklets

  • flyersPrinted promotional handouts
  • leafletsBrief printed information sheets
  • catalogsComprehensive itemized lists

advertisements · promotions · handouts · mailers · inserts · prospectuses · circulars · fold-outs · giveaways · takeaways

design

tri-fold

Bent into three sections

matte · layout · typography · printing · paper stock · templates · graphics · fold lines · panels · bleeds

informational

educational

Promoting knowledge or skill

public service · government publications · museum guides · reference guides · explainers · community resources · welcome packets

travel

itineraries

Planned travel schedules

vacation packages · sightseeing · excursions · tourist information · getaways · adventure tours · visitor centers · tourism boards · package deals · scenic routes

Categories
Opposites
format and length

brochuresencyclopedias

Multi-volume knowledge collections

textbooks · books · tomes · volumes · monographs

communication mode

brochuresphone calls

Auditory telecommunication sessions

one-on-one meetings

formality and officialness

brochureshandwritten notes

Text inscribed by pen

word of mouth · text messages · sticky notes

Phrases
Family

brochure

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G