market research
Studying buyer behavior
Market research is the systematic gathering and analysis of information about consumers, competitors, and market conditions.
Companies conduct market research before launching products, entering new markets, or making strategic decisions: The market research showed millennials preferred sustainable packaging.
It encompasses surveys, focus groups, data analysis, and trend forecasting.
- surveySystematic data collection
- focus groupsGuided consumer feedback sessions
- psychographicsConsumer personality-based segmentation
- feedbackReturned response data
- advertisingPaid promotional communication
price · product launch · branding · panels · sampling · statistics · consumer behavior · shopping habits · customer feedback · deep dive · A/B testing · pricing strategy · polling · competitive analysis · insights · findings · questionnaire · business intelligence
- Marketing Topicspublic relations, brand management, personal branding
- analysisanalyze, analysis, evaluate, data analysis, examine
- business termsfranchising, revenue stream, board meeting, gross margin, markdown
- marketingadvertising, ad campaign, advertisements, ads, brand strategy
- campaigningcandidate, campaign signs, canvassing, campaign manager, fundraising
- surveyspoll, polls, survey, surveys, questionnaire
market researchgut instinct
Immediate unreasoned knowing
intuition · guesswork · gut feeling · blind faith · flying blind
market researchpersonal experience
Events one has lived through
anecdotal evidence · conventional wisdom · tribal knowledge · received wisdom · common sense
market, research, marketing, supermarket, marketer, marketed, marketable, stock market, marketers