data-driven

Guided by numbers

Data-driven describes decisions, methods, or processes guided primarily by empirical evidence rather than intuition or tradition.

A data-driven approach relies on collected information to shape strategy: The company made data-driven decisions about which products to develop.

The term became ubiquitous in business and technology contexts during the early 21st century, sometimes as genuine methodology, sometimes as buzzword.

methodology

evidence-based

Supported by verified data

analytical · objective · rigorous · scientific · fact-based · reproducible · measurable · verifiable · statistical · experimental

analytics

machine learning

Algorithms that improve from data

regression · deep learning · neural networks · algorithms · forecasting · correlation · trend analysis · segmentation · natural language processing · A/B testing

business

KPIs

Measurable performance benchmarks

dashboards · business intelligence · decision-making · optimization · conversion rates · competitive analysis · market research · targeting · personalization · attribution

infrastructure

ETL

Source-to-destination data process

real-time processing · scalability · automation · integration · streaming · batch processing · SQL · schemas · metadata · dashboards

Categories
Opposites
basis for decision-making

data-drivenintuitive

Known without reasoning

seat-of-the-pants · subjective · impulsive · arbitrary · off-the-cuff

epistemological approach

data-drivenfaith-based

Grounded in spiritual belief

ideological · dogmatic · speculative · a priori · unfounded

organizational methodology

data-drivenego-driven

Motivated by self-importance

hierarchical · top-down · conventional · rule-of-thumb · ad-hoc

Family

drive, driven, driver, data, database, dataset, dataflow, databank, driveable

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Abstract · Rated G