infomercials
Late-night sales pitches
Infomercials are extended television advertisements, typically running thirty minutes or longer, designed to look like regular programming rather than commercials.
They often feature product demonstrations, testimonials, and enthusiastic hosts pitching kitchen gadgets, fitness equipment, or self-help programs: I stayed up late watching infomercials for ab machines.
The format thrives in late-night and weekend time slots when airtime is cheap.
Occurring after dark
- toll-freeWithout connection charges
- limited-timeHaving set expiration
- operatorsThose who manage equipment
- guaranteeFormal promise of fulfillment
testimonials · before-and-after · installments · exclusive · upsell · countdown · urgency · risk-free
Occurring after dark
- extendedLengthened in time or space
- programmingWriting software instructions
- airtimeScheduled transmission period
- broadcastTransmitted media signal
segment · host · demonstration · testimonial · before-and-after · toll-free · operators · limited-time
Small mechanical contrivances
- skincareComplexion maintenance regimen
- blenderMotorized food puréeing appliance
- juicerFruit liquid extractor
- rotisserieRotating meat cooker
Snuggie · ShamWow · OxiClean · Bowflex · jewelry · supplements · cookware
Persuasive product demonstrator
- spokespersonAuthorized representative communicator
- hostOne receiving guests
- presenterOne who delivers content
- enthusiasticShowing intense eager enjoyment
charismatic · demonstrator · salesperson · inventor · entrepreneur
Dishonest money-making scheme
- gimmickAttention-getting device or trick
- overpricedCosting more than warranted
- skepticismDisposition toward doubt
- exaggerationOverstating beyond reality
deceptive · misleading · knockoff · returns · complaints · disappointment · hype · regret
late-night
Occurring after dark
- toll-freeWithout connection charges
- limited-timeHaving set expiration
- operatorsThose who manage equipment
guarantee · testimonials · before-and-after · installments · exclusive · upsell · countdown · urgency · risk-free · trial
late-night
Occurring after dark
- extendedLengthened in time or space
- programmingWriting software instructions
- airtimeScheduled transmission period
broadcast · segment · host · demonstration · testimonial · before-and-after · toll-free · operators · limited-time · commercial
gadgets
Small mechanical contrivances
- skincareComplexion maintenance regimen
- blenderMotorized food puréeing appliance
- juicerFruit liquid extractor
rotisserie · Snuggie · ShamWow · OxiClean · Bowflex · jewelry · supplements · cookware
pitchman
Persuasive product demonstrator
- spokespersonAuthorized representative communicator
- hostOne receiving guests
- presenterOne who delivers content
enthusiastic · charismatic · demonstrator · salesperson · inventor · entrepreneur
scam
Dishonest money-making scheme
- gimmickAttention-getting device or trick
- overpricedCosting more than warranted
- skepticismDisposition toward doubt
exaggeration · deceptive · misleading · knockoff · returns · complaints · disappointment · hype · regret · consumerism
- marketing scamsfalse ads, fake reviews, fake testimonials, fake endorsements, false promises
- teleshoppingQVC, HSN, teleshopping, home shopping, live shopping
- videosvideos, clip, clips, video clip, films
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- consumerismconsumerism, consumers, consumer, shopping, buying
- daytime TVtalk shows, soap opera, soap operas, talk show, soaps
infomercialsspot ads
Short broadcast advertisements
banner ads · radio spots · TV spots · quick cuts · pop-up ads
infomercialsdocumentaries
Films depicting real events
investigative journalism · consumer reports · news reports · educational programming · hard news
- infomercial hostTelevision advertisement presenter