geo-targeting
Place-specific content delivery
Geo-targeting is the practice of delivering different content, advertisements, or services to users based on their geographic location.
A website might show local weather, nearby store locations, or region-specific pricing.
Advertisers use geo-targeting to reach audiences in specific cities or countries: The campaign geo-targeted users within ten miles of our stores.
Also spelled geotargeting.
Satellite-based location technology
- IP addressDevice's unique network number
- geolocationDigital position identification
- geofencingGPS-defined virtual perimeter
- latitudeGeographic or personal freedom
longitude · coordinates · location services · triangulation · cell tower · mapping
Political efforts nearby
- display adsVisual online advertisements
- programmaticExecuted via software logic
- sponsored postsPaid promotional material
- attributionAssigning origin or cause
Changing money between nations
- store locatorTool finding nearby branches
- fulfillment centersFacilities processing online orders
- market segmentationSplitting audiences by shared traits
Journalism about nearby events
- cultural adaptationAdjusting to different customs
- local eventsActivities in your area
- neighborhood guidesResources introducing local areas
- translationConverting between languages
Voluntary agreement given
- opt-inActively choose participation
- data protectionSecuring sensitive information
- GDPREU data protection law
- anonymizationRemoving identifying information
location history · data collection · privacy settings · opt-out · location sharing · privacy policy · user consent · data retention
GPS
Satellite-based location technology
- IP addressDevice's unique network number
- geolocationDigital position identification
- geofencingGPS-defined virtual perimeter
latitude · longitude · coordinates · location services · triangulation · cell tower · mapping
local campaigns
Political efforts nearby
- display adsVisual online advertisements
- programmaticExecuted via software logic
- sponsored postsPaid promotional material
currency conversion
Changing money between nations
- store locatorTool finding nearby branches
- fulfillment centersFacilities processing online orders
- market segmentationSplitting audiences by shared traits
local news
Journalism about nearby events
- cultural adaptationAdjusting to different customs
- local eventsActivities in your area
- neighborhood guidesResources introducing local areas
consent
Voluntary agreement given
- opt-inActively choose participation
- data protectionSecuring sensitive information
- GDPREU data protection law
location history · anonymization · data collection · privacy settings · opt-out · location sharing · privacy policy · user consent · data retention
- digital advertisingad campaigns, banner ads, display ads, ad network, pop-ups
- local marketinglocal ads, local partnerships, local events, geotargeting, geofencing
- paid searchPPC, Google Ads, ad auction, keywords, bidding
- targetinggeotargeting, remarketing
- GPSsatellite, GPS navigation, GPS tracking, latitude, GPS receivers
- local newscommunity news, local reporter, local politics, local events, city council
geo-targetingmass marketing
Undifferentiated consumer outreach
broadcasting · mass communication · spray and pray · one-size-fits-all · global reach
geo-targetingbroadcast advertising
Promotional content via transmission
mass marketing · global distribution · mass media · carpet bombing
target, targeting, targeted, targets, retarget, retargeting, geography, geographic, geographical