cybermarketing
Digital advertising strategy
Cybermarketing is marketing conducted through digital channels—websites, email, social media, and other online platforms.
The term emerged in the 1990s when commercial use of the internet was novel, and the "cyber-" prefix signaled technological sophistication.
Now largely replaced by "digital marketing," cybermarketing sounds dated: The conference featured panels on cybermarketing and e-commerce.
Improving site discoverability
- emailDigital written communication
- bloggingWriting online regularly
- mobileCapable of movement
- affiliateConnected member organization
PPC · influencer · video · podcast · webinars · newsletters · SMS · chatbots
Standards for assessment
- dataFacts for analysis
- conversionAct of changing states
- ROIProfit-to-cost ratio
- KPIsMeasurable performance benchmarks
click-through · attribution · dashboards · segmentation · behavior · tracking · heatmaps · impressions
Tailoring to individual needs
- segmentationDivision into sections
- demographicsStatistical population characteristics
- behavioralRelating to conduct
- retargetingRe-advertising to past visitors
psychographics · geotargeting · niche · relevance · tailored · precision · interest-based · contextual
Shared online humor
- hashtagLabeled link for posts
- shareableAble to be divided
- buzzContinuous low drone
- trendingCurrently gaining widespread attention
word-of-mouth · influencer · challenge · giveaway · referral · exponential · sensation · grassroots
Organized effort toward goal
- brandingCreating distinctive identity
- awarenessState of perceiving reality
- launchSet into motion
- positioningArranging in specific locations
omnichannel · automation · touchpoints · call-to-action · inbound · outbound
Vehicle for hauling
- checkoutPayment completion process
- ShopifyE-commerce website builder
- AmazonGreek warrior women
- upsellingEncouraging costlier purchases
cross-selling · reviews · wishlists · dropshipping · marketplace · subscription
SEO
Improving site discoverability
affiliate · PPC · influencer · video · podcast · webinars · newsletters · SMS · chatbots · programmatic
metrics
Standards for assessment
- dataFacts for analysis
- conversionAct of changing states
- ROIProfit-to-cost ratio
KPIs · click-through · attribution · dashboards · segmentation · behavior · tracking · heatmaps · impressions · reporting
personalization
Tailoring to individual needs
- segmentationDivision into sections
- demographicsStatistical population characteristics
- behavioralRelating to conduct
retargeting · psychographics · geotargeting · niche · relevance · tailored · precision · interest-based · contextual · cookies
meme
Shared online humor
trending · word-of-mouth · influencer · challenge · giveaway · referral · exponential · sensation · grassroots · bandwagon
campaign
Organized effort toward goal
positioning · omnichannel · automation · touchpoints · call-to-action · inbound · outbound
cart
Vehicle for hauling
upselling · cross-selling · reviews · wishlists · dropshipping · marketplace · subscription
cybermarketingprint advertising
Marketing in published media
print marketing · television advertising · radio advertising · direct mail · billboard advertising
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