direct mail
Mailbox marketing material
Direct mail is advertising material sent through the postal system to targeted recipients—catalogs, flyers, solicitations, and promotional offers that arrive unsolicited in your mailbox.
The term distinguishes physical mailings from email marketing.
The nonprofit's direct mail campaign brought in thousands of new donors.
Often disparaged as junk mail by recipients.
Printed promotional materials
- flyersPrinted promotional handouts
- catalogsComprehensive itemized lists
- postcardsMailable souvenir notes
- newslettersPeriodic subscriber communications
pamphlets · leaflets · circulars · booklets · envelopes · letters · inserts · mailers
Statistical population characteristics
- segmentationDivision into sections
- audienceGathered viewers collectively
- prospectsExpected future outcomes
- leadsGoes in front
database · profiling · personalization · customization · opt-out
Organized efforts toward goals
- promotionsElevations in position
- advertisementsPaid public notices promoting something
- offersProposals for acceptance
- discountsSubtractions from full price
mailshots · solicitations · prospectus · announcements · pitches · invitations · subscriptions · fundraising
Fee for mailing
- stampsPostal payment adhesives
- mailboxesReceptacles for delivered correspondence
- deliveryConveyance of goods
- postal serviceNational mail delivery system
post office · mailman · zip codes · presorted · indicia · permit · metering · barcodes
Reproducing text mechanically
- fulfillmentState of achieved purpose
- sortingArranging into sequence
- bundlingGrouping items as one
- tabbingAdvancing cursor position
folding · addressing · inkjet · laser · offset · digital printing · paper stock · coatings
brochures
Printed promotional materials
- flyersPrinted promotional handouts
- catalogsComprehensive itemized lists
- postcardsMailable souvenir notes
newsletters · pamphlets · leaflets · circulars · booklets · envelopes · letters · inserts · mailers · coupons
demographics
Statistical population characteristics
- segmentationDivision into sections
- audienceGathered viewers collectively
- prospectsExpected future outcomes
leads · database · profiling · personalization · customization · opt-out
campaigns
Organized efforts toward goals
- promotionsElevations in position
- advertisementsPaid public notices promoting something
- offersProposals for acceptance
discounts · mailshots · solicitations · prospectus · announcements · pitches · invitations · subscriptions · fundraising · acquisitions
postage
Fee for mailing
- stampsPostal payment adhesives
- mailboxesReceptacles for delivered correspondence
- deliveryConveyance of goods
postal service · post office · mailman · zip codes · presorted · indicia · permit · metering · barcodes · undeliverable
printing
Reproducing text mechanically
- fulfillmentState of achieved purpose
- sortingArranging into sequence
- bundlingGrouping items as one
tabbing · folding · addressing · inkjet · laser · offset · digital printing · paper stock · coatings · die-cutting
- advertising postcardspromo cards
- Local Advertisinglocal ads, billboards, radio spots, print ads, flyers
- communicationsannouncement, telephone, address, phone, key messages
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- graphic designlogo, font, typography, layout, color
- mailletter, letters, email, envelope, postcard
direct maildigital advertising
Web-based commercial promotion
electronic mail · online advertising · digital marketing · push notifications · banner ads
direct mailbroadcast advertising
Promotional content via transmission
billboard advertising · radio advertising · television commercials · newspaper ads · magazine ads
direct, mail, direction, director, indirect, directed, mailing, directing, directory