guise

Outward form presented

Guise is an outward appearance or form, especially one that conceals true nature or intent: under the guise of friendship, in the guise of a beggar.

The word implies deliberate presentation—a guise is put on, not simply possessed.

It shares roots with disguise, and both suggest something assumed rather than authentic.

disguise

mask

Face-worn concealment

cloak · veil · cover · concealment · masquerade · alias · getup · outfit · garb · attire

deception

pretense

Deceptive outward show

  • facadeDeceptive outward appearance
  • charadeAbsurd or obvious pretense
  • shamFraudulent imitation

subterfuge · trickery · artifice · deceit · feint · duplicity · imposture · ruse · hoax · fraud

appearance

semblance

Outward but misleading appearance

  • formShape or document
  • aspectFeature or dimension
  • likenessVisual similarity or representation

shape · manner · fashion · style · mien · demeanor · bearing · air · look · front

persona

role

Position or part

avatar · facade · mask · archetype · profile · self-presentation · front · impersonation

Categories
Opposites
authenticity/deception

guisegenuineness

Quality of being real

authenticity · sincerity · candor · frankness · forthrightness

revelation/concealment

guisedisclosure

Act of revealing information

revelation · exposure · unveiling · unmasking · transparency

appearance/essence

guisereality

What actually exists

true nature · actuality · essence · truth · true self

Family

disguise, disguised, disguises, disguising, guises, disguiser

Familiarity
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Profile
Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G