facade

Deceptive outer surface

A facade is the front or face of a building, especially an architecturally significant one.

The word extends to any outward appearance that conceals something different behind it: His confidence was just a facade.

A facade suggests deliberate presentation—what you show the world versus what lies beneath.

Also spelled façade.

pretense

charade

Absurd or obvious pretense

affectation · sham · artifice · hypocrisy · insincerity · pose · bluff · disguise · playacting · front

architecture

elevation

Height above reference point

colonnade · pediment · pilaster · stucco · masonry · ornamentation · keystone · lintel · architrave · fenestration

appearance

exterior

Outer portion

visible · cosmetic · polish · gloss · sheen · impression · semblance · outer · skin-deep · superficial

storefront

entrance

Point of access

signage · display · window · canopy · threshold · shopfront · frontage · sidewalk · streetscape · retail

illusion

mirage

Atmospheric optical deception

apparition · specter · delusion · fantasy · hallucination · dream · vision · false impression · trick · deceptive appearance

Categories
Opposites
architectural position

facaderear

Back portion or raise

back · rearward · reverse · interior · inside

authenticity

facadegenuineness

Quality of being real

authenticity · true self · substance · sincerity · essence

Phrases
Family

facades

Familiarity
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Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G