mass-media

Wide audience communication

Mass media refers to communication channels that reach large audiences simultaneously—television, radio, newspapers, and the internet.

The term treats these outlets as a collective force shaping public opinion: Mass-media coverage of the scandal was relentless.

Often used attributively: mass-media influence, mass-media campaigns.

The hyphenated form emphasizes the compound as a unit.

broadcasting

television

Broadcast viewing device

  • radioElectromagnetic wave receiver
  • networkInterconnected system
  • cableHeavy-duty woven line

satellite · antenna · transmitter · airwaves · frequency · signal · spectrum · telecast · livestream · analog

advertising

commercial

Paid broadcast promotion

marketing · endorsement · infomercial · jingle · slogan · brand · demographic · reach · impressions · Nielsen

print

newspaper

Printed periodical of current events

journalist · editor · editorial · columnist · headline · article · byline · newsroom · circulation · broadsheet

digital

streaming

Real-time digital delivery

  • podcastsEpisodic digital audio programs
  • websitesInternet pages collections
  • blogsPersonal online publications

vlogs · online · internet · viral · hashtag · algorithm · platform · content-creator · influencer · clickbait

influence

propaganda

Biased information for influence

spin · narrative · misinformation · disinformation · fact-checking · sensationalism · manipulation · persuasion · stereotypes · representation

global

international

Concerning relations among countries

diaspora · cross-cultural · translation · dubbing · localization · Reuters · multilingual · censorship

entertainment

film

Movie or coating

Nollywood · blockbuster · celebrity · documentary · animation · studio · production · box-office · premiere · franchise

Opposites
audience scale

mass-mediapersonal correspondence

Direct written communication between individuals

private letters · narrowcasting · private messaging · personal letters · intimate communication

communication direction

mass-mediadialogue

Spoken exchange between parties

conversation · two-way communication · interactive media · social media · discussion

mediation

mass-mediadirect speech

Exact quoted utterance

samizdat · oral tradition · alternative media · underground press · zines

Family

mass, medium, massive, media, masses, mediator, median, mediate, mediation

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Used worldwide · Timeless · Everyday, not technical · Rated G