narrowcasting
Niche audience broadcasting
Narrowcasting is broadcasting aimed at a specific, limited audience rather than the general public.
The term contrasts with broadcasting's wide reach: a cable channel for fly-fishing enthusiasts narrowcasts, while a major network broadcasts.
The concept extends to targeted digital content and niche marketing: The podcast's narrowcasting approach attracted devoted listeners but never went mainstream.
Episodic digital audio series
- webinarInternet-hosted interactive presentation
- streamingReal-time digital delivery
- webcastStreamed online transmission
- livestreamReal-time internet broadcast
cable television · satellite radio · pay-per-view · subscription · on-demand · videocast · netcast · vodcast
Tailored messaging to specific segments
- segmentationDivision into sections
- demographicsStatistical population characteristics
- psychographicsConsumer personality-based segmentation
- audienceGathered viewers collectively
precision · relevance · personalization · customization · tailoring · selective · directed · focused
Recessed wall space
- subcultureGroup with alternative norms
- enthusiastsPeople deeply into something
- aficionadosArdent, knowledgeable enthusiasts
- hobbyistsRecreational pursuit enthusiasts
subscribers · members · followers · community · special interest · fandom · devotees · demographic
Limited in scope
- privateRestricted to certain parties
- gatedHaving a barrier entrance
- members-onlyRestricted to enrolled participants
- paywalledBlocked until purchased
limited access · closed · proprietary · confidential · privileged · insider · VIP · premium content
podcast
Episodic digital audio series
- webinarInternet-hosted interactive presentation
- streamingReal-time digital delivery
- webcastStreamed online transmission
livestream · cable television · satellite radio · pay-per-view · subscription · on-demand · videocast · netcast · vodcast · teleconference
microtargeting
Tailored messaging to specific segments
- segmentationDivision into sections
- demographicsStatistical population characteristics
- psychographicsConsumer personality-based segmentation
audience · precision · relevance · personalization · customization · tailoring · selective · directed · focused · data-driven
niche
Recessed wall space
- subcultureGroup with alternative norms
- enthusiastsPeople deeply into something
- aficionadosArdent, knowledgeable enthusiasts
hobbyists · subscribers · members · followers · community · special interest · fandom · devotees · demographic · insider
restricted
Limited in scope
- privateRestricted to certain parties
- gatedHaving a barrier entrance
- members-onlyRestricted to enrolled participants
paywalled · limited access · closed · proprietary · confidential · privileged · insider · VIP · premium content
- communicationtelephone, conversation, inform, hand signal, messages
- broadcastingTV, radio, television, news, livestream
- TV productiondirecting, boom mic, editing, filming, cutaway
narrowcastingbroadcasting
Mass signal transmission
mass media · mass communication · mainstream media · network television · public broadcasting
cast, narrow, broadcast, casting, narrows, narrowly, broadcasting, casts, broadcaster