advertising slogan

Memorable marketing phrase

An advertising slogan is a short, memorable phrase used to promote a brand or product: Just Do It, I'm Lovin' It, Got Milk?

The best slogans become cultural shorthand, instantly evoking the company behind them.

Some outlast the campaigns that created them, entering everyday speech detached from their commercial origins.

Related

repetition · alliteration · wordplay · earworm · copywriting · pun · marketing · word of mouth · branding · strapline · emotional appeal · consumer appeal · hook · motto · spot on · call to action · persuasion · brevity

Opposites
communication purpose

advertising sloganwarning label

Text alerting to dangers

health warning · surgeon general's warning · anti-advertising · disclaimer · safety warning

commercial vs. non-commercial messaging

advertising sloganfine print

Miniature contractual text

terms and conditions · unvarnished truth · ingredient list · technical specifications · product specifications

brevity and memorability

advertising slogantechnical manual

Documentation explaining equipment operation

in-depth analysis · white paper · small print

Family

slogan, advertising, advertisement, advertised, advertiser, advertises, advertisers, advertisements, advertorial

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G