advertising slogan
Memorable marketing phrase
An advertising slogan is a short, memorable phrase used to promote a brand or product: Just Do It, I'm Lovin' It, Got Milk?
The best slogans become cultural shorthand, instantly evoking the company behind them.
Some outlast the campaigns that created them, entering everyday speech detached from their commercial origins.
- jingleBrief advertising melody
- taglineMemorable branding phrase
- catchphraseSignature line of words
- memorabilityEase of being recalled
- rhymeMatching terminal sounds
repetition · alliteration · wordplay · earworm · copywriting · pun · marketing · word of mouth · branding · strapline · emotional appeal · consumer appeal · hook · motto · spot on · call to action · persuasion · brevity
advertising sloganwarning label
Text alerting to dangers
health warning · surgeon general's warning · anti-advertising · disclaimer · safety warning
advertising sloganfine print
Miniature contractual text
terms and conditions · unvarnished truth · ingredient list · technical specifications · product specifications
advertising slogantechnical manual
Documentation explaining equipment operation
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