rebrand
Change corporate identity
To rebrand is to change the public image or identity of a company, product, or organization—new name, logo, messaging, or positioning.
The goal is usually to shed negative associations or signal a fresh direction: The company rebranded after the scandal.
As a noun, a rebrand is such a transformation: The rebrand didn't fool anyone.
Complete self-transformation
- overhaulComplete systematic repair
- revampRestructure extensively
- modernizationAdoption of current methods
- refreshRestore energy or newness
update · redesign · repositioning · pivot · makeover · facelift · relaunch · revival
Company identifying symbol
- nameIdentifying word for someone
- sloganMemorable promotional phrase
- taglineMemorable branding phrase
- identityWho someone is
image · aesthetics · typography · design · packaging · signage · uniforms · merchandise
Ability to see
- planningArranging for future events
- objectivesIntended targets or ends
- roadmapDetailed plan forward
- goalsIntended end results
analysis · approach · framework · tactics · execution · rollout · launch · timeline
Collective opinion of someone
- trustConfidence in another
- credibilityQuality inspiring trust
- awarenessState of perceiving reality
- recognitionPerceiving something as known
impression · sentiment · goodwill · prestige · standing · loyalty · association · mindshare
Organized effort toward goal
- advertisingPaid promotional communication
- promotionRank increase or publicity
- announcementPublic declaration of information
- unveilingAct of first revealing
reveal · teaser · commercial · billboard · endorsement · influencer · outreach · engagement
reinvention
Complete self-transformation
- overhaulComplete systematic repair
- revampRestructure extensively
- modernizationAdoption of current methods
refresh · update · redesign · repositioning · pivot · makeover · facelift · relaunch · revival · resurrection
logo
Company identifying symbol
identity · image · aesthetics · typography · design · packaging · signage · uniforms · merchandise · website
vision
Ability to see
- planningArranging for future events
- objectivesIntended targets or ends
- roadmapDetailed plan forward
goals · analysis · approach · framework · tactics · execution · rollout · launch · timeline · budget
reputation
Collective opinion of someone
- trustConfidence in another
- credibilityQuality inspiring trust
- awarenessState of perceiving reality
recognition · impression · sentiment · goodwill · prestige · standing · loyalty · association · mindshare · narrative
campaign
Organized effort toward goal
- advertisingPaid promotional communication
- promotionRank increase or publicity
- announcementPublic declaration of information
unveiling · reveal · teaser · commercial · billboard · endorsement · influencer · outreach · engagement · publicity
- brandingtaglines, logos, slogans, color schemes, packaging
- changeschange, shift, alter, transformation, modify
- renewalrenewal, reinvigoration, restart, reboot, fresh start
- reorganizationreorganize, restructure, reshuffle, rearrange, realign
- reputationreputation, reputable, bad reputation, repute, disreputable
- promotionpromote, advertise, market, sell, endorse
rebrandstay the course
Continue despite difficulties
conserve · preserve · maintain · stick with · hold steady