emphasis

Force behind words

Emphasis is special stress or importance given to something.

In speech, emphasis falls on particular words or syllables to highlight meaning: She put emphasis on the word "never".

In writing, emphasis comes through italics, repetition, or structure.

More broadly, emphasis indicates where attention or priority lies: The company's emphasis on customer service, with emphasis on practical skills.

typographic

boldface

Thick, dark lettering

capitalization · font · asterisk · exclamation · punctuation · boldness · formatting · annotation · markup · display

stress

accent

Regional speech pattern

prosody · syllable · pronunciation · articulation · modulation · pitch · accentuation · downbeat · upbeat · rhythm

importance

priority

Status of greater importance

relevance · criticality · urgency · salience · precedence · focus · centrality · gravity · consequence · noteworthiness

contrast

juxtaposition

Adjacent contrasting placement

counterpoint · opposition · relief · sharpening · accentuation · delineation · separation · divergence · polarity · standout

rhetorical

repetition

Act of redoing

climax · exclamation · parallelism · antithesis · intensifier · reiteration · hammering · drumbeat · refrain

intensity

forcefulness

Powerful assertive quality

passion · ardor · zeal · punch · power · strength · potency · insistence · assertiveness · conviction

Categories
Opposites
importance/priority

emphasisde-emphasis

Reduction in importance

underemphasis · minimization · unimportance · disregard · insignificance

force/intensity

emphasisunderstatement

Intentional diminishment for effect

monotony · monotone · flatness · weakness · mildness

distinctiveness/variation

emphasismonotony

Tiresome lack of change

uniformity · monotone · flatness · evenness · sameness

Phrases
Family

emphasize, emphasized, emphasizing, emphases, emphasizes, overemphasize, overemphasis, overemphasized, de-emphasize

Familiarity
Top 10,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G