list price

Pre-discount retail cost

List price is the published or advertised price of a product before any discounts, negotiations, or promotions.

It's the starting point for pricing—what the manufacturer or seller officially asks.

Actual transaction prices often fall below list price: The list price was $500, but I got it for $350.

Also called sticker price, especially for cars.

MSRP

MSRP

Suggested retail abbreviation

markup

dealer cost

Seller's acquisition expense

margin · overhead

valuation

market value

Current trading price

book value · face value · nominal value · going rate · resale value

negotiation

haggling

Negotiating a lower price

discount · rebate · incentive · trade-in

retail

point-of-sale

Where transactions occur

Categories
Opposites
pricing negotiation status

list pricesale price

Discounted retail amount

final price · net price · negotiated price · closing price · hammer price

wholesale vs. retail channel

list pricewholesale price

Pre-retail bulk rate

discount price · sale price · dealer cost · invoice price · cost price

Family

list, price, priceless, priced, pricing, price list, pricelist

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G