ploy

Devious tactical move

A ploy is a cunning maneuver or tactic designed to gain an advantage, often by deceiving or manipulating others: It was just a ploy to get my attention.

The word suggests calculation rather than spontaneity—a ploy is deliberate, even if transparent: His sudden interest in her hobbies was an obvious ploy.

deception

scheme

Calculated strategy, often secretive

  • ruseDeliberate act of deception
  • stratagemDeceptive plan for advantage
  • trickDeliberate deception

subterfuge · artifice · wile · gambit · feint · bluff · hoax · charade · sham · con

strategy

tactic

Planned action for advantage

positioning · countermove · opening · endgame · sacrifice · setup · chess · checkmate · outmaneuver

military

maneuver

Deliberate tactical movement

ambush · encirclement · counterattack · deployment · tactical · offensive · decoy · distraction · outflanking

conspiracy

plot

Storyline or land parcel

cabal · frameup · setup · fix · scheming · manipulation · connivance · backstabbing

marketing

gimmick

Attention-getting device or trick

teaser · hook · clickbait · upsell · publicity

Categories
Opposites
strategic deception vs. straightforward honesty

ployhonesty

Truthfulness, sincerity

sincerity · candor · straightforwardness · forthrightness · directness

calculated maneuvering vs. genuine spontaneity

ployspontaneity

Acting without forethought

genuineness · naturalness · impulsiveness · artlessness · unaffectedness

Phrases
Family

employ, deploy, ploys

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G