regular price

Full retail amount

Regular price is the standard cost of an item before any discounts, sales, or promotions are applied.

Stores display regular prices to make marked-down prices seem like better deals: The jacket was $120 regular price, but I got it on sale for $80.

Also called full price or list price.

Related

markdown · savings · checkout · tag · label · shelf · ring up · register · receipt · MSRP · wholesale · haggle · negotiate · compare · value · cost · everyday · standard

Categories
Opposites
discount status

regular pricesale price

Discounted retail amount

discount price · clearance price · reduced price · promotional price · member price

pricing tier

regular pricemarket price

Current exchange value

pricing transparency

regular pricenegotiated price

Amount reached through discussion

Family

regular, price, regularly, irregular, irregularly, regularity, irregularity, regulate, regulation

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G