promos

Hype-building clips

Promos is the plural of promo, a clipped form of promotion—specifically promotional material or events designed to advertise something: The band released a few promos before the album dropped.

In trading card games, promos are special cards distributed outside regular sets, often at events or as bonuses: I picked up some rare promos at the convention.

deals

discounts

Subtractions from full price

markdowns · rebates · specials · clearance · bargains · sales · giveaways · doorbusters · rollbacks · incentives

advertising

campaign

Organized effort toward goal

endorsement · publicity · slogan · billboard · jingle · infomercial · sponsorship · placement · airtime · broadcast

hype

buzz

Continuous low drone

buildup · hoopla · ballyhoo · clamor · frenzy · sensation · craze · spectacle · viral · trending

teaser

preview

Advance showing sample

hint · reveal · appetizer · foretaste · cliffhanger · enticement · intrigue · tantalize · prologue · announcement

Categories
Opposites
completeness/fullness

promosthe real thing

Authentic original version

final cuts · finished products · extended editions · director's cuts · complete works

pricing context

promosfull price

Amount without reductions

regular price · retail price · standard rate · standard rates · list price

promotional vs. full content

promosfull version

Complete, unrestricted release

final product · the real thing · feature film · finished product · complete series

Phrases
Family

promotion, promo, promotional

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G