media kit
Promotional materials package
A media kit is a package of promotional materials that organizations provide to journalists, advertisers, or potential partners.
It typically includes background information, statistics, images, and key facts about a company, product, or event.
Publications use media kits to attract advertisers, showing audience demographics and advertising rates: Request our media kit for current pricing.
Official statement for media
- fact sheetConcise informational summary
- newsroomMedia gathering hub
- journalistNews profession practitioner
- reporterOne who gathers news
editor · pitch · coverage · headline · publication · interview · exclusive · embargo
Company identifying symbol
- style guidePublication formatting rules
- brand guidelinesRules for company presentation
- color paletteRange of selected hues
- typographyArranging letters for display
tagline · voice · imagery · visuals · graphics · identity · positioning · messaging
Professional face photographs
- boilerplateStandardized reusable text
- timelineOrdered display of events
- milestonesNotable points of progress
- mission statementFormal declaration of purpose
vision · founding story · leadership · awards · testimonials · case studies · client list · partnerships
Funded endorsement arrangement
- demographicsStatistical population characteristics
- impressionsEffects on the mind
- reachExtend to touch
- placementPutting somewhere specific
ad space · circulation · CPM · deadlines · formats · dimensions · booking · packages
press release
Official statement for media
- fact sheetConcise informational summary
- newsroomMedia gathering hub
- journalistNews profession practitioner
reporter · editor · pitch · coverage · headline · publication · interview · exclusive · embargo · byline
logo
Company identifying symbol
- style guidePublication formatting rules
- brand guidelinesRules for company presentation
- color paletteRange of selected hues
typography · tagline · voice · imagery · visuals · graphics · identity · positioning · messaging · fonts
headshots
Professional face photographs
- boilerplateStandardized reusable text
- timelineOrdered display of events
- milestonesNotable points of progress
mission statement · vision · founding story · leadership · awards · testimonials · case studies · client list · partnerships · statistics
sponsorship
Funded endorsement arrangement
- demographicsStatistical population characteristics
- impressionsEffects on the mind
- reachExtend to touch
placement · ad space · circulation · CPM · deadlines · formats · dimensions · booking · packages · insertions
swag
Stolen goods, slang
- invitationRequest to attend
- presentationFormal display to viewers
- demoShort trial presentation
keynote · showcase · premiere · exhibit · reception · teaser · unveiling · giveaways · agenda · registration
- brandingbrand identity, brand, brand equity, taglines, logos
- Media & Publicitybranding, reach, impressions, engagement, visibility
- News Coveragelive broadcast, press pass, interviews, photo ops, press pool
- publicitypublicity, PR, press conference, publicist, press release
- student mediastudent newspaper, school newspaper, campus paper, school paper, student press
- book promotionbook launch, book tour, book signing, book signings, book trailer
media kittrade secrets
Protected commercial knowledge
classified information · classified documents · internal memo · sealed records · personal records
media kitinvestigative report
Journalism revealing concealed information
media, kit, medium, medial, median, mediate, mediation, mediator, multimedia