full price

Standard asking amount

Full price is the complete, undisc­ounted cost of something—what you pay without sales, coupons, or special offers.

I never buy anything full price if I can help it.

The phrase often appears with pay: She paid full price for those tickets.

Something sold at full price carries no markdown from its original asking amount.

undiscounted

MSRP

Suggested retail abbreviation

value

worth

Degree of importance

assessed value · cost · expense · outlay · expenditure · charge · fee · rate · amount

expensive

costly

High in price

premium · splurge · extravagant · prohibitive · inflated · exorbitant · pay through the nose · top dollar · big-ticket · high-priced

retail

showroom

Retail exhibition space

merchant · consumer · purchase · checkout · cashier · shopping · point of sale · counter · register · buyer

Categories
Opposites
discount status

full pricediscounted

Reduced in price

on sale · reduced price · marked down · half price · clearance

cost amount

full pricefree

Without payment or restriction

complimentary · gratis · no charge · on the house · free of charge

Family

full, price

Familiarity
Top 10,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G